Sleeping well is strategy, not weakness

Entrepreneurship and decisions

Building a company takes clarity, energy, and the ability to make decisions that actually matter.

For too long we told ourselves that sleeping little was a badge of strength—another notch on the belt.

We’ve all heard it: the more hours you work, the more you produce; if you sleep five hours you have more time to work; and so on.

Quantity, from my thirties to my forties

I did it too, for a while—from my thirties into my forties I chased volume, until I noticed a natural physiological dip and asked myself whether it was worth it.

Then I read Matthew Walker’s Why We Sleep—and everything shifted.

I started asking questions, because I wasn’t sharp: I was tired and slow to react. I stacked fatigue every day until the weekend.

I struggled to focus; I made decisions more from instinct than from vision.

Rest as strategy

I began to give rest more room—not only as recovery, but as part of my personal strategy. Tracking everything with my Apple Watch to optimise details and see the consequences of each habit.

The truth is: it changed everything.

Clearer mind, cleaner thinking, steadier emotions—and a body that feels more responsive, stronger, more alive, ready not only for mental effort but for physical work too.

Training became far more effective. I recover better, I have more strength and drive, less inflammation, a flatter stomach. It’s as if sleep amplifies everything: muscles, hormones, motivation, and the desire to do more.

Decisions

Then there’s another point—maybe the most important for anyone building a business: decisions.

When you sleep little, you make rushed, confused, unbalanced decisions.
When you sleep well, you reason with clarity, weigh trade-offs better, and keep vision and reality, instinct and logic, in the same frame.

Some of the most important choices in my career came after a good night’s sleep—never after all-nighters or high stress on four hours.

Alcohol and sleep

Alongside sleep, I made another choice that weighs on rest: I removed alcohol from my life completely.

It wasn’t about how much I drank—it was invisible ballast. Since then I’ve seen striking hormonal shifts, more natural energy, better recovery, deeper sleep, and I wake up with energy that’s hard to put a price on.

What stays

When you sleep well, you don’t just recover: you think better, act better, work less and achieve more. You see further, you have more vision—and patience, which we know is essential to steer the ship.

Today I wake up when I’m rested, not when an alarm goes off. If I have to choose between an extra hour of work or an extra hour of sleep, I choose sleep—always.

The most important decisions are made with a clear mind—and a clear mind comes from good sleep.

My priority is physical and mental health, and that’s my recipe for being more effective in the hours I actually work.