When you’re about to sell a business that works

When you’re about to sell a business that works, no one tells you—but the hardest part isn’t closing the sale. It’s what comes after.

You catch yourself wondering whether you’ll be able to build another one.
Whether you’ll still have that energy, that hunger, that vision that got you there… and you realise none of it is guaranteed.

Building a company is a long road.
The first three months aren’t what make the difference—the years are.
The mornings you don’t feel like it but you keep going.
The nights without sleep, the Sundays fixing bugs that have to be gone by Monday.
The hard calls you often can’t tell anyone about (except Silvia 😅).

Many people think a good idea is enough, but the truth is you need a thousand ingredients—timing, courage, luck, discipline, resilience, persistence, market fit, patience, humility, vision.
And the awareness that a moonshot is exceedingly rare.
Most of the time you get it wrong and often you fail—without even making a sound.

The bootstrapping phase is the one that marks you.
It’s slow, heavy, sometimes lonely.
You build a product, then you change it, then you scrap it, then you rebuild it.

You get feedback, you process it, you improve the product, and the loop starts again.
And you keep going until something, almost magically, clicks.

Then there’s another uncomfortable truth: not everyone really wants to scale a company. I’m one of them.
Because when you start to scale, the game changes—from craft to marketing, from building to management and finance, from hands-on work to coordination.

I don’t see myself as an Entrepreneur with a capital E—more as a small digital craftsperson. Along the way I’ve built two digital businesses with very different models.

A vertical SaaS management product I sold last year—with the calm of someone who knows they gave it their all.

And Syncronika, the digital factory: my first company, which I’ve been running for more than fifteen years.

Not for ego, not for the title—but for the team, for the people who work there, who believed in me over the years and whom I thank.

The challenges change, life changes, but the drive to create and to bet—it doesn’t seem to fade.

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P.S. The photo below is from a 2014 brochure, before the re-brand and before we were invoicing much of anything. 😅