Thoughts on entrepreneurship, product, and technology. Each post is available in Italian and English.
· Thoughts
Nearly ten million people, GDP at the top of the EU table: Lombardy as an engine. Beyond pizza and mandolins, automotive, design, food, tech, and the will to build.
· Business
Early market vs mature demand: two ways into SaaS, with different costs in time and competition. And why picking the right “train” matters as much as the product.
· Thoughts
Balance and autonomy: first the foundation that lets you choose, then the rest. On the paradox of builders who don’t stop, not because they must, but because they enjoy the game.
· Thoughts
Flying back to Cape Town from Mauritius, one in-flight film surfaced a familiar pattern: power, ego, family. Why the real threat to a brand isn’t always the market, but what happens inside the company.
· Business
After a Neil Patel interview: a thinner operational base, more strategic and creative roles. What remains is work for people who know how to orchestrate tools and decisions.
· Thoughts
After an exit, the hardest part isn’t closing the deal, it’s wondering if you’ll build another one. Bootstrap, mistakes, Syncrogest and Syncronika, and the 2014 brochure.
· Business
Tools and habits we use every day at the agency: communication, files, projects, security, Mac, and AI, a battle-tested balance for focused remote work.
· Thoughts
Early hours are for clarity and deep work: no calls, fasted gym, sleep without compromise. And why the morning starts the night before.
· Thoughts
Remote by design: trust, autonomy, and a distributed team across Cape Town, Milan, Bologna, Valencia, and London, when remote work is culture, not just a lifestyle.
· Business
Strategy, positioning, and recurring cash flow: why the SaaS model remains one of the strongest, and what it takes today beyond a good product, including in Italy.
· Thoughts
Parents running a bakery, teenage jobs, what sacrifice taught me, and how those values carried into building companies, up to today.
· Thoughts
Sleep, clarity, and decisions: what changed when I stopped glorifying sleepless nights, reading, data, and a life without alcohol.
· Business
From an internal tool to a SaaS company: too early for the market, patience, bootstrapping, and the long-term lesson.
· Thoughts
From moving to the UK to closing the Ferrara office: remote work before it was trendy, trade-offs, and how we meet in Milan today.
